Held right in the centre of Ryerson's business hub, the Ted Rogers School of Management building, the full day event featured a sports industry panel, two workshops, an expo for delegates to explore, a sports marketing case competition, and concluding with keynote presentation from Jim Barker.
Andrew Stokes, Global Partnerships Director for Maple Leafs Sports and Entertainment, led a workshop for sports marketing and PR, allowing delegates to hone their marketing and pitch skills. Brent Stirling from Ryerson's Digital Media Zone held a workshop on social media analytics, informing participants about the advantages of personal branding through social networking platforms.
In the hours between workshops, delegates filled the entire 8th floor of TRSM to explore the TRSC expo. We were pleased to feature booths from Ryerson Women in Leadership, Ball Life, Ryerson Rams, Ryerson MBA, Red Bull, Hockey Stock, and Surmesur.
The TRSC was incredibly fortunate to have Jim Barker, General Manager of the Toronto Argonauts, present the keynote at our event. Barker is one of the most dynamic speakers to ever present at an RSBA event. He spoke of the importance of passion and his BEST acronym: to Believe in yourself, to be Enthusiastic, to Sacrifice, and to Trust.
This year's case competition was presented by Brizi, an interactive camera system for fans at sporting venues. Teams of four were tasked to create a marketing strategy incorporating in-game audience interaction under a limited budget. Congratulations to Team 1 first winning first place! They took the grand prize of $1000, while Team 2 took second place, with a prize of $400.
Each delegate received a free ticket to the Ryerson Rams playoff basketball game following the conference, as well as free cover to The Hoxton Nightclub. Needless to say, each person walked out of the Ted Rogers building with a smile on their face.